Image building begins with the demonstration that something unique can be produced. This expectancy needs to be proven after this demonstration happened.
To use business objects when building images it is necessary that the organizers be able to separate their inside from the outside and the functional reality from the perceived reality.
This process is simple but not easy when companies are small. It requires having previously separated the role of the business from the role of the owner.
Paradoxically, this is simple and easy in large companies that already have a powerful image, and difficult in small companies where the owner and the company are one.
See a benchmark on Object Driven Image Building at:
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