The research on brands as semiotic objects developed at The Unicist Research Institute, allowed discovering the ontogenetic maps of brands and their power. This expanded the possibilities of exerting influence on an environment when necessary, which requires understanding the prices that need to be paid.

“Made in Germany” is an example for brand power. It has to be considered as an “iconic symbol” that defines the central aspects of the national identity of the country. It is based on the attributes that are implicit in the collective intelligence of a society and can be considered as an iconic symbol of the culture it represents.

The objective of a brand is to influence the environment to establish an essential credibility of a promise of value. Therefore the power of a brand defines which level of value promises can be sustained in which context.

It has to be considered that a brand establishes the context for relationships. Therefore brands have to work as a negotiating object in order to fulfill their purpose. This means that they have to establish the role of the entity that is influencing the environment but also the power this role has.

That is why brands have homologous elements of negotiation processes: the construction power and the destruction power. Powerful brands generate a love-hate relationship because people “fear” the destruction power while they “love” their construction power.

What needs to be understood is that the construction power makes brands work as catalysts and their non-exerted destruction power is what works as an entropy inhibitor to sustain the construction power.

The apparent paradox is that the destruction power needs to be present in order to overcome third parties but cannot be used. If the destruction power is used, then the brand loses power and might be harmed or destroyed.

Therefore the destruction power needs to be in the mind of the perceivers of brands but the action has to be driven by construction power.

Social influence is based on the influence of the construction power which is given by the attributes a brand has that correspond to the true value promise it includes.

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized leading research organization in the field of human adaptive systems. http://www.unicist.org

The unicist theory expanded the frontiers of sciences making the scientific approach to complex adaptive systems possible without needing to use arbitrary palliatives to transform complex systems into systemic systems in order to be able to research them.

Paradoxically this is a breakthrough and a back to basics. On the one hand it is a breakthrough because it changed the paradigms of scientific research. On the other hand it is a back to basics because it drives sciences to deal with the nature of reality.

The unicist logical approach opened the possibilities of managing complexity sciences using a pragmatic, structured and functionalist approach:
http://www.unicist.org/papers/standard_unicist_approach_en.pdf

The unicist approach to complexity is based on the research of the unicist ontological structure of a complex adaptive system which regulates its evolution. This is based on emulating the structure of the unicist ontogenetic intelligence of nature considering that every functional aspect of reality has a unique unicist ontological structure.
www.unicist.org/deb_ute.php

The approach to ontological structures of reality requires going beyond the dualistic thinking approach and being able to use the double dialectical logic to approach complex adaptive systems.
www.unicist.net/clipboard/

The research in complexity science needs to have its own format for its presentation that has a structural difference with the papers for systemic sciences (abstract, introduction, materials and methods, discussion, literature). It has to be considered that:

1) A complex system has open boundaries which implies that the experiences cannot be reproduced they can only be emulated in homologous fields.

2) Having open boundaries there is no possibility of building artificial experiences to research a complex adaptive system.

3) As it has open boundaries it cannot be observed. The observers are part of the system. This implies that a peer review can only be made based on the use of destructive tests in homologous fields.

4) The conditions of the environment change, (No one can bathe twice in the same river – Heraclitus) which means that an apparently same experience might produce different results.

5) The elements of a complex adaptive system are integrated by the conjunction “and” with multiple bi-univocal relationships. Therefore there are no univocal cause-effect relationships; this implies that the only valid measurable aspects are the results obtained.

6) Predictions of results and measurement of the achievements are the way the validity of the knowledge of the structure of a complex adaptive system is confirmed.

7) The discussions with other opinions are meaningless because complex adaptive systems have open boundaries and only its application allows confirming the knowledge obtained.

8) Multiple real applications in different homologous and analogous fields, preceded by a prediction of the results that will be obtained, need to be done to confirm the knowledge of a complex adaptive system.

9) The method of the research is in the application itself which has to correspond to the field of activity of the complex adaptive system.

The research work

As researchers are part of any complex adaptive system that is being researched, a unicist reflection process is needed to develop the process. This implies a full involvement of the researcher in the system following an action-reflection-action process to find the unicist ontological structure that regulates the evolution of the complex adaptive system.

The presentation of the knowledge of complex adaptive systems includes two different levels of information:

a) The abstract: which includes the discoveries of the unicist ontological structures and the ontogenetic maps written in unicist standard language

b) The research process: which describes the research process

The basic steps of the research process are:

1) Develop the hypothetical structure of the ontology.

2) Analyze the ontology and divide it into sub-ontologies following the laws of complementation and supplementation (only when necessary and possible).

3) Define observable results that need to be considered to validate the ontology.

4) Define the application fields of the ontology to validate its functionality.

5) Develop the applications beginning with destructive and non-destructive pilot tests to forecast reality.

6) Develop at least five experiences in the application field differing completely one from the other.

7) Develop forecasts of at least three periods with full certainty.

8) Restart the research process every time a deviation occurs.

Conclusion

It becomes evident that the field of researching complex adaptive systems is for doers, who assumed the responsibility for results and have the necessary inner freedom to emulate in mind adaptive systems that are in motion. The use of the knowledge does not require knowing how it was produced.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized world-class research organization in the field of human adaptive systems. http://www.unicist.org

The research showed that the deepest intelligence humans use to apprehend the nature of a reality can be developed. Still, after more than 7 years from the final conclusions on Ontointelligence, the discovery unveils novelties on the tendency to encourage or discourage the development of this type of intelligence in different cultures. These results are being now disseminated.

The discovery of Ontointelligence was the result of the researches of Peter Belohlavek on intelligence that began in 1976. The operational ontointelligence was discovered in 1985. The research of the personal ethics as the access to conceptual thinking was finished in 1996. The final validation of ethics functionality as a type of intelligence occurred in 2006.

The unicist ontological research defined and described the essential and operational functionality of intelligence. According to the results, intelligence has reactive, active and ontointelligence functions.

Learn more:
http://www.unicist.org/papers/ontointelligence_en.pdf

The reactive functions of intelligence make intelligence objectively measurable. The active functions of intelligence are those where intelligence can be measured in potential and essential terms. Finally, the functions determined by ontointelligence are those described in this abstract.

The more essential an intelligence is, the more difficult it is to be measured and modified by the individual’s action. Thus, in societies and institutions, contexts stimulate or discourage the development of intelligence.

This unicist ontology-based research focused on the apparently unreasonable human behaviors and explained their functionality.

The following types of intelligence were discovered and researched:

1. Conceptual intelligence
2. Strategic style
3. Type of thought
4. Ethical intelligence

Human Intelligence Levels

Intelligence works showed the use of three layers to support human adaptive behavior. These three layers can be described as:

1. Reactive Intelligence, which has direct contact with the environment.
2. Active Intelligence, which sustains reactive intelligence when there is a need for a planning process.
3. Ontointelligence, which sustains active intelligence when the “apprehension” of the essence of a certain reality is required.

Synopsis of the conclusions

Reactive Intelligence

It determines the capacity to act in an adapted way when facing an unexpected situation.

It is characterized and measured by:

1. The emotional quotient (EQ)
2. The intelligence quotient (IQ)
3. The frustrations elaboration quotient (FQ)

Active Intelligence

It determines the capacity to plan actions in an adapted way.

It is characterized and measured by:

1. Conceptual intelligence: the introjective empathy and sympathetic capacity to influence.
2. Functional Intelligence: the type of intelligence of an individual (musical, logical- mathematical, etc.).
3. Linking Intelligence: the Intra-personal or Inter-personal intelligence.

Ontointelligence

It determines the individual’s capacity to apprehend the underlying concept in a complex situation.

It is characterized and measured by:

1. Ethical Intelligence: the functionality of the individual’s “rules”.
2. Strategic Intelligence: the way an individual faces the reality to which he seeks to adapt.
3. Type of logical thinking: the individual’s mind mechanism used to solve the problems related to his adaptation to the environment.

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized world-class research organization in the field of human adaptive systems. http://www.unicist.org

Solitude has different functionalities depending on the situation of a context. The leader’s final price to be paid is having an absolute solitude of power.

Leaders can share, listen, discuss or participate in any way but, at the end, those who have full responsibility for results, are alone. They have to make a decision that has to work.

The elements that integrate the maximal strategy when dealing with the solitude of power are:

1) The need of self-fulfillment of the leaders which allows them to apprehend the final picture of the achievements.

2) The capacity of dealing in an adapted way with the environment making them be perceived as influential individuals.

3) The self-criticism which is defined by their capacity of doing things “today better than yesterday”.

These elements allow leaders to face the solitude for actions.

The minimum strategy is what allows producing the necessary changes to ensure the results that depend on the capacity of a leader. The elements that integrate the minimum strategy are:

1) The capacity of leaders to find their internal power in solitude which means that they have to have the necessary self-confidence and will to assume a responsibility.

2) The capacity to dominate the environment or strictly follow another leader.

3) Accept the critics from the environment produced by the changes that are necessary to be introduced.

Leadership implies doing the necessary changes to ensure that the actions produce results.

This is self-evident when a football match is being coached. But it is also evident in business organizations when there is a strict performance management process.

Peter Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a private global decentralized world-class research organization in the field of human adaptive systems. http://www.unicist.org

Learning processes in adults require the existence of a real problem to be solved. When there is no real problem to be solved, the learning process has no substance and the “knowledge” cannot be stored in the long term memory because it is meaningless.

Learning processes are based on the need to increase the value added to the environment so as to gain a better adaptive position for an individual.

But a learning context is required before a learning process begins.

The unicist maximal strategy of a learning process is given by the need of improvement. The existence of a driver and the real need for improvement provides the will the individual “uses” as a catalyst in order to face and solve the problems of his/her learning process.

Achieving the minimum strategy implies paying the prices to ensure learning. The price to be paid is that the individual needs to leave things aside in order to access the comprehension of a new approach.

Learning implies leaving things aside. If the problem can be solved using the preexisting knowledge there is no need for learning because the problem does not exist. Therefore it is implicit in a learning process for unsolved problems that the individual leaves aside the preexisting approach and enters the comprehension of the new approach without cutting it down to what s/he knew.

Adults only do so when they really need to solve a problem. Improvement is the active function and learning the energy conservation function.

Only people who need to improve will be able to learn. People who enter in a learning process without having a real need to improve in order to solve real problems just enter in self-fulfilling activities.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in using a logical approach to deal with evolution and became a private global decentralized world-class research organization in the field of human adaptive systems.  http://www.unicist.org

Organizations are typical adaptive systems. If they were not, they could not survive.

The Unicist Standard for an organizational process requires having found the real characteristics of the external and internal environment in order to develop such process based on reality and not on a hypothetical reality.

Every design must include the integration of efficacy and efficiency in order to achieve the effectiveness that is required by the environment. If the organization has decided to introduce continuous improvement, it is necessary to include business objects to minimize the change of any improvement.

The taxonomic steps for an organizational design are the following:

1. Japanese Park – A pilot test to confirm the starting point.
2. Definition of Responsibilities  – To allow dealing with the organization as an adaptive system.
3. Clarification of the Methodology – Defining the taxonomic approach to deal with the processes.
4. Definition of the final objective – Confirming the “use value” of the organizational process.
5. Definition of the Methods – Definition of the methods to be followed. These methods are derived from the methodologies of step 3.
6. Evaluation & Adjustment of Costs.
7. Validating the “use value” of the organizational process in action.

These steps are taxonomic, which means that the sequence has to be respected. When the step 1 has been finished, the adaptive system is being born.

Press Committee

NOTE: The Unicist Research Institute was the pioneer in using a logical approach to deal with evolution and became a private global decentralized world-class research organization in the field of human adaptive systems.  http://www.unicist.org

Unicist aesthetics defines the core aspect of any individual who wants to influence the environment. It is the central value of the critical mass of any influential action.

The driver of aesthetics is the capacity to complete the unsatisfied needs of someone or the environment.

The unicist double dialectical approach to aesthetics allows establishing stable perceptions integrating the desires of the counterparts with the necessary intrinsic harmony to complete their demands.

The dualistic approach transforms aesthetics into beauty, managing, on the one hand, the desires of the counterpart and, on the other hand, transforming harmony into conventional rules in order to be acceptable.

The dualistic approach to aesthetics tends to seduce clients with “empty” promises and apparent reliability. It tends to generate desires that are followed by disappointments.

Access a synthesis on the “Discovery of the Unicist Ontology of Aesthetics” that is available at the Scientific Dissemination Program. You will find there other syntheses that might be of your interest: http://www.unicist.org/papers/unicist_aesthetics.pdf

Martin Alvaro

NOTE: The Unicist Research Institute was the pioneer in using a logical approach to deal with evolution and became a private global decentralized world-class research organization in the field of human adaptive systems.  http://www.unicist.org

The unicist ontogenetic intelligence of nature defines that every living being has a purpose, an active principle and an energy conservation principle.

To approach a reality integrated by three elements with a dualistic mind it is necessary to consider it as a dualistic integration of binary elements. To perceive dialectics it is necessary to have a high abstraction capacity.

Those who do not have the abstraction capacity consider the dialectical behavior based on observable facts of reality. They cannot differentiate essential correlations from cause-effect relations.

The Unicist Dialectics allows dealing with human adaptive systems managing the integration of their double dialectical behavior.

With this double dialectical approach (purpose – active function, purpose – energy conservation function) one can understand the structure of an adaptive system and its evolution.

Unicist Dialectics is based on the emulation of adaptive systems, emulating the ontogenetic intelligence of nature (purpose, active principle, energy conservation principle).

Its application to human adaptive systems made the emulation of individual, institutional and social evolution possible.

Individuals who have the necessary functional intelligence and the will to add value to an environment, and are able to see the double dialectics, develop two different actions to ensure results: on the one hand, they impulse action and on the other hand, they develop actions to inhibit entropy.

Access a synthesis on the “Discovery of the Homology between the unicist ontological structure, the atomic structure and biology” that is available at the Scientific Dissemination Program. You will find there other syntheses that might be of your interest:
http://www.unicist.org/papers/homology_atoms_biology.pdf

Unicist Press Committee

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems. http://www.unicist.org

We launched today, on our 36th anniversary, the worldwide movement for the use of the unicist approach at a personal level. It has been named “Operation Momentum”.

As you know the unicist approach was a breakthrough that established a new starting point for personal and business strategies.

This worldwide movement implies the invitation to participate as a Guest of the Unicist Library giving access to this approach for personal use and the participation in corporate spin-offs.

Therefore we invite you to be our Guest in the Unicist Library at:
http://www.unicist.org/unicist_library_business.shtml

You are welcome.

Diana Belohlavek

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems. http://www.unicist.org/turi.pdf

Benchmarking was fully associated with copying before the Unicist Ontological Benchmarking was developed. It produced paradoxical results in most of the cases.

The Unicist Approach to benchmarking requires understanding the ontological structure of the business aspects that are being compared. It allows apprehending the nature of the activity and widening the possibilities of the expansion of the functionality of the value proposition.

“There are three different points of view to benchmark business activities.

1) The point of view of the leaders who need to ensure that the differentiation with the followers is still there and the confirmation that innovators cannot materialize their threat.

2) The point of view of the followers who need to know their positioning to take advantage of their role.

3) The point of view of innovators who intend to install new paradigms in niches, segments or markets and benchmark to confirm and/or build differentiation.

The battle for leadership is about who establishes the standards of a market. In other words, the battle is about “Who is the benchmark?” considered as such by the rest of the competitors.

But there is another point of view we do not consider part of the business establishment. It is the role of the survivors who use benchmarking and reverse engineering to copy competitors’ products, services, processes, technologies etc.

Some of them may become cost leaders in low-cost countries in the world, but most of them are “butterfly companies” that live and die copying.”

Access it at:
www.unicist.com/books-pages/en/unicist_standard_benchmarking_ens.php
First you need to register: www.unicist.com

NOTE: The Unicist Research Institute was the pioneer in complexity science research and became a global decentralized world-class research organization in the field of human adaptive systems. http://www.unicist.org/turi.pdf